Our farm brewery will operate as a 7-barrel brewhouse with a taproom and outdoor beer garden, creating craft beers that showcase ingredients grown on the farm. The business model focuses on direct-to-consumer sales through the taproom (70%) with limited distribution to local restaurants and retailers (30%). We'll emphasize farm-to-glass storytelling, seasonal specialties, and an authentic agricultural experience.
| Revenue Category | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Taproom Pint Sales | $60,000 | $90,000 | $120,000 | $135,000 | $150,000 |
| Growler & Crowler Sales | $20,000 | $30,000 | $40,000 | $45,000 | $50,000 |
| Special Release Bottles | $10,000 | $15,000 | $20,000 | $22,500 | $25,000 |
| Keg Distribution | $25,000 | $37,500 | $50,000 | $56,250 | $62,500 |
| Farm Events & Tours | $5,000 | $7,500 | $10,000 | $11,250 | $12,500 |
| Total Revenue | $120,000 | $180,000 | $240,000 | $270,000 | $300,000 |
| Expense Category | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Ingredients (Malt, Hops, Yeast) | $18,000 | $25,000 | $30,000 | $35,000 | $40,000 |
| Utilities | $8,000 | $10,000 | $12,000 | $13,000 | $15,000 |
| Packaging (Kegs, Growlers, Bottles) | $10,000 | $12,000 | $15,000 | $17,000 | $20,000 |
| Taproom Staff | $25,000 | $30,000 | $35,000 | $40,000 | $45,000 |
| Brewing Staff | $15,000 | $18,000 | $20,000 | $22,000 | $25,000 |
| Licenses & Fees | $5,000 | $4,000 | $4,000 | $4,000 | $4,000 |
| Marketing & Events | $6,000 | $7,000 | $8,000 | $9,000 | $10,000 |
| Equipment Maintenance | $3,000 | $4,000 | $5,000 | $6,000 | $7,000 |
| Distribution & Delivery | $5,000 | $6,000 | $7,000 | $8,000 | $9,000 |
| Total Expenses | $90,000 | $110,000 | $125,000 | $140,000 | $135,000 |
| Beer Category | % of Production | Pint Price | Cost per Pint | Margin |
|---|---|---|---|---|
| Flagship IPA | 20% | $7.00 | $1.50 | 79% |
| Seasonal IPAs | 15% | $7.50 | $1.70 | 77% |
| Farm Ale (Saison/Farmhouse) | 15% | $7.00 | $1.40 | 80% |
| Lagers & Pilsners | 10% | $6.00 | $1.20 | 80% |
| Pale Ales & Blondes | 15% | $6.00 | $1.10 | 82% |
| Specialty/Limited (Fruit, Herbs) | 10% | $8.00 | $2.00 | 75% |
| Dark Beers (Porter, Stout) | 10% | $7.00 | $1.60 | 77% |
| Barrel-Aged & Special | 5% | $10.00 | $3.00 | 70% |